Awesome Tips For Optimization On Facebook

Awesome Tips For Optimization On Facebook

Since Facebook is becoming an increasingly important commercial platform, brands are beginning to direct their users to their own pages on this website. However, it is difficult to bring a Facebook page to the search results in search system, even for a well-known brand. Below you will find some technologies to optimize Facebook page and some more general optimization problems regarding the website.

There are several reasons why it is troublesome to achieve a decent SEO-promotion using Facebook, but let's start with obvious reasons:

Google and Facebook hate each other

Well, maybe it is slightly provocative and not really truthful statement but it can be the only reasonable statement for SEO. 

However, in spite of the professional competition, optimization for external search is actually quite simple. Facebook makes available limited amount of data for external Web Space, so that, at least at first, you can avoid complex technical bother. Let’s see what we can use freely:

“Likes”

The topic on the influence of social networks is always relevant, and popularity in Facebook means a lot.

The way you are going to receive additional "like", is another matter, but, in general, usual words can be applied for Social Media: adequate, systematic, engaging content. This is actually what you need.

Rules for the URLs and names

URL is the most visible element in the web. Keep them short and related to the name of brand. It is useful to think of other channels through which you operate. For instance, if your account on Twitter is @ GreatDonuts, do not call your page in Facebook «We are making great donuts." It is already clear for every visitor.

Privacy

I do not want to be too banal, but sometimes there appears confusion due to privacy settings, and it is quite possible to accidentally make your page private. Although there are cases when you want to display the contents to followers only, do a quick double-check to make sure that anyone can easily find you.

Multimedia

All pictures and video are for you. Most probably any serious marketer has learned to optimize them, but you can easily forget to sign or mark an image in Facebook correctly, especially if you add them using the external CMS.

Information and "About Us"

This is one of the most important places to put your keywords. Ask a good SEO-copywriter to optimize your information page. Most visitors do not read the information page, but this is a good place to put some information over-loaded with the keywords. Similarly, you may want to place the name of your brand (or, even a link) in the "About us" field.

Other tips

Unfortunately, there is quite a limited period of efficiency for most of social media. Remember that most of the posts on Facebook get the biggest part of  "like" during first 90 minutes, before they slowly get down to 95 % in the first day later, so you have a small period of time to catch an opportunity. Also it is relatively difficult to organize “link development campaign” using legal methods, unless you will provide visitors with long-lasting or fresh content. Usually bookmarks do not have well-developed navigation, thus directing visitors to old content and scare away them. And of course fresh content will appear faster in the results of search inquiries. 

Optimization for automatic filling the search field

Do not forget that Facebook has focused its search results around the user's identity.

Although it is far from perfection, try to find «Pizza Hut» once or twice, and the «Pizza Hut» will be issued in your results every time you input the "Pi". This detail can be particularly useful for local companies hoping for repeat visits. At the same time factors of automatic filling the search field are based on the username, your history and history of your friends. All these are balancing between different functions and applications, and here we face the problem.

Although optimization process is not complicated, it can be changed due to changes in Facebook, and it seems there is no understandable logic of how to determine the significance of factors, so it's probably better to do end-to-end optimization to be safe.

The most general and useful advise on how to optimize your page on Facebook is to pay particular attention to details and be highly-organized always!